Free SEO, GEO and Website Analysis Tools
You can measure your website’s overall condition, search visibility, AI readiness and mobile speed without signing up. This page explains what each tool does, how the scores are calculated and which one to start with.
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Which free tools does THE ADAM offer?
THE ADAM offers 7 free tools that measure your website from different angles: a general website analysis, SEO analysis, GEO (AI search) analysis, competitor comparison, Google snippet preview, mobile speed test and AI visibility test. None of them requires signing up or makes price or timing promises; afterwards you can send a quote request if you like.
Free Website Analysis
Design, software, SEO and AI visibility in one report
Open the toolFree SEO Analysis
Crawling, on-page SEO, speed and mobile friendliness
Open the toolFree GEO Analysis
AI bots, organisation identity, quotability
Open the toolFree Competitor Analysis
Compare your site side by side with a competitor
Open the toolGoogle Snippet Preview Tool
See how your title will look on Google
Open the toolFree Website Speed Test
Measure your mobile speed with Google
Open the toolAI Visibility Test
Does AI know your brand?
Open the toolWhich tool should you use when?
The table summarises what each tool shows, when it helps and what you need to enter.
| Tool | What does it show? | When to use it? | What do you enter? |
|---|---|---|---|
| Free Website Analysis | Design, software, SEO and AI visibility in one report | For a first look at your website’s overall condition and to see which area needs work. | Website address (optional) and your goals |
| Free SEO Analysis | Crawling, on-page SEO, speed and mobile friendliness | To check in detail how findable you are in search engines and to find technical SEO gaps. | Website address (optional) and your goals |
| Free GEO Analysis | AI bots, organisation identity, quotability | To see whether AI bots can reach your site and whether your content is suited to being quoted in answers. | Website address (optional) and your goals |
| Free Competitor Analysis | Compare your site side by side with a competitor | To see your site side by side with a competitor on the same criteria and understand where the gap is. | Your address and your competitor’s (both required) |
| Google Snippet Preview Tool | See how your title will look on Google | To try how a page’s title and description will look on Google before you publish them. | Title and description text, or a page address |
| Free Website Speed Test | Measure your mobile speed with Google | When you suspect mobile speed or Core Web Vitals problems and want to see fix suggestions. | Website address |
| AI Visibility Test | Does AI know your brand? | To get a quick indication of whether an AI model knows your brand. | Website address, brand name and industry |
In what order does it make sense to use the tools?
- 01
See the overall picture
The free website analysis shows design, software, SEO and AI visibility in one report; you see which area is weak and the recommended route.
- 02
Go deeper into the weak area
If search visibility is weak, go to the SEO analysis; if AI access is weak, the GEO analysis; if you suspect slowness, the website speed test. You can try titles and descriptions with the Google snippet preview tool.
- 03
Compare with a competitor
To see where the gap is, put your site next to a competitor’s on the same criteria in the competitor analysis. If you like, add the result to a quote request.
How are the scores calculated?
The score of the website, SEO, GEO and competitor analyses is the weighted average of the criteria checked one by one. A criterion earns full points if it passes, half if it partly passes and zero if it fails. The weight of a criterion depends on its importance: for example, a setting that stops a page from being indexed counts for far more than a minor detail. The result is converted to a scale of 0–100. A criterion that cannot be measured (for example image alt text on a page with no images) does not count towards the score.
- In the website speed test, Google PageSpeed Insights calculates the score; we show the result and the suggestions.
- The Google snippet preview tool gives no score; it shows the length and look of the title and description.
- The AI visibility test shows one model’s answer; a separate score is calculated for the site’s AI readiness.
- A score is not a guarantee of ranking, traffic or sales; it is only a summary of the situation based on these tools’ criteria.
What do these tools not show?
The tools are quick preliminary assessments of what your site shows publicly. They deliberately leave some things out:
- Keyword rankings and traffic: we do not know your position on Google or your visitor numbers; that takes Search Console and analytics data.
- Crawling the whole site: the analysis tools read the home page and one inner page linked from it.
- Pages that cannot be read: pages that block automated checks or require a login may not be readable; the tool then says why.
- Prices, delivery times and promised results: the tools give none; the exact scope and quote are prepared in writing after a conversation.
For a deeper review, ask for a quote together with your result and we will assess the site with you. The first meeting is free and the quote is not binding.
See Your Site’s Real Condition, Then Decide
Run a tool and, if you like, we will turn the result into a quote request. We reply within 24 hours; the quote is not binding.
Frequently Asked Questions About the Free Tools
Are the free tools really free, and do I need to sign up?
Yes, all of them are free and none requires signing up. The tools make no promises about price, delivery time or ranking. After a result you can send a quote request if you like; it is entirely optional and the quote is not binding.
Which tool should I start with?
For a general picture, start with the free website analysis; it shows design, software, SEO and AI visibility in one report. Depending on the area that comes out weak, you can move on to a more detailed tool such as the SEO analysis, the GEO analysis or the website speed test. If you want to see the gap to a competitor, use the competitor analysis.
Do the tools crawl my whole site?
No. The analysis tools read your home page and one inner page linked from it, as a visitor and a search bot would. Crawling the whole site, a deep technical review and ranking data need sources such as Search Console and an expert review.
How are the scores calculated? Does a high score mean a top position on Google?
The score of the website, SEO, GEO and competitor analyses is the weighted average of the criteria checked one by one: each criterion earns full points if it passes, half if it partly passes and zero if it does not. A score is only a summary of the situation based on these tools’ criteria; it is not a guarantee of ranking, traffic or sales. Ranking depends on competition, content quality and many outside factors.
Can I fix the gaps the tool finds myself?
Often yes: the result screen separates quick wins (a setting or a line of text) from bigger jobs. If you want support for work that needs technical knowledge or is structural, you can add the result to a quote request.
What happens if my site or my competitor’s site cannot be read?
Some sites block automated checks or do not respond for a while. In that case the tool shows why the site could not be read; if your own site cannot be read, it gives an assessment based on your goals.
Do the speed test and the AI visibility test use outside services?
Yes. The website speed test uses Google PageSpeed Insights and the AI visibility test uses Anthropic’s Claude model; what you enter in these two tools is sent to the service concerned. Details are on each tool’s own page and in the privacy and cookie policy.